Pale Purple Coneflower

E. pallida grows up to 3′ tall, with very pale purple to pink flowers. It blooms in early Summer when only a few of the other sun-loving plants are flowering, and provides nectar for hummingbirds and butterflies. The leaves provide food for the Ottoe-skipper larva. Although less potent than other Echinaceas, this species has been used by indigenous people as a booster for the immune system.